In an age where short videos dominate our screens and attention spans are shorter than ever, one feature has quietly become a cornerstone of digital engagement: closed captions.
You might think of captions as simply a helpful tool for accessibility—but as experts and content creators increasingly point out, they’re vital for reach, retention, and relevance.
Why Captions Are More Than Just Text on a Screen
“Over 80% of people watch video on mute.” Yes, you read that right. A staggering number of people scroll through video content with the sound turned off—often because they’re in meetings, commuting, around sleeping family members, or simply multitasking.
In these moments, captions are not optional—they’re essential.
The Numbers Don’t Lie
Experts in the video shared some eye-opening statistics:
- Over 70% of viewers watch videos on mute, especially on mobile.
- On average, 85% of people view content without sound.
- That number climbs to 92% for mobile users.
The takeaway?
If your video doesn’t include captions, you could be missing out on the majority of your audience—before they even hear a word.
The Impact of Captions on Engagement
Adding captions isn’t just about accessibility—it directly influences:
- Engagement: Viewers are more likely to stop and watch when captions are present.
- Watch time & retention: Captions help keep viewers engaged for longer.
- Inclusivity: Captions make content understandable for the deaf, hard of hearing, and non-native speakers.
As one expert noted, “The longer someone watches your video, the better it performs.” And captions play a big role in that.
What Can You Do?
If you’re a creator, educator, or marketer, closed captions should be a core part of your video production process from the very beginning.
MedXcribe Closed Captions makes it simple:
- Upload your video
- Get accurate captions in just minutes
- Export directly to YouTube, Instagram, or other platforms
Why MedXcribe?
MedXcribe streamlines the entire workflow—making it fast and effortless to generate high-quality captions and publish them wherever your audience is.
Whether your viewers are watching on the go, learning a new language, or relying on captions for accessibility, subtitles ensure your message is understood—even when it’s not heard.
If you want to boost your content’s reach, retention, and relevance—start with captions.
👉 Try MedXcribe Closed Captions today and make your content more accessible to everyone.
